Beerwall®Permanently Installed, Self-Serve Bar
Beerwall®
Beerwall is our permanently installed and client-owned self-serve solution that transforms your underutilised venue spaces into high-performance bars.
- Ideal for sports stadiums and arenas with frequent and regular large crowds to serve
- Serve up to 3,000 pints per hour with a 10-unit Beerwall equipped with our Auto-Cup Feed and powered by our patented pressure pour system
- A wholly-owned venue asset, with ongoing support assured as part of EBar’s ’sales and service’ model
- Compatible with any kegged product, Beerwalls can serve drink combinations including Lager, IPA, Cider, Stout, Cocktails and Sparking Wine
- Custom branding options include wraps in your stadium and club brand style
- Staff training and comprehensive onboarding for your bar personnel provided by EBar’s expert Ops team
- Multiple configurations from 2-unit Beerwalls to 10-unit ‘mega’ Beerwalls and more
Beerwall®
A high-performance self-serve bar – permanently installed in your venue
Repurpose unused space into a fast-serving, self-serve bar fans will love
A dual-unit Beerwall® with Auto Cup-Feed, serving 600 pints per hour, can fit in a floor area of just 4x1m
Turnaround planning, production and install within 2-3 weeks
Configuration – a self-serve Beerwall can come with any number of units from 1 to 100
Patented pressure pour tech ensures a perfect pour every pint, every time
1 trained staff member can oversee a 6-unit Beerwall serving up to 1,200 pints/hr
Serve a range of drinks from Lager to IPA, Cider, Stout, Pre-Mixers and Cocktails
An industry leading world-first
Our self-serve Beerwall is the world’s first built-in and fully-automated drinks dispensing system for live venues. And it’s industry-leading, thanks to EBar’s proven reliability and all the advantages of our patented pressure pour technology which also powers our long-established Mobile EBar units. Rather than being hired, Beerwall is owned outright by customers, and permanently installed in their venues.
Our first Beerwall installation in October 2023 at Millwall FC’s home, The Den, was nominated for two awards:
- The Product Innovation Award at TheStadiumBusiness Awards, June 2024.
- The Concourse Activation Award at TheStadiumBusiness Design & Development Awards, October 2024
Our Beerwall at Brighton & Hove Albion FC’s Amex Stadium was also part of the club’s catering revamp which won the Innovation Award at The Caterer’s Foodservice Cateys, October 2024.
Fans love Beerwall
- Installed in eight English Premier League stadiums, including Manchester City’s Etihad Stadium, Everton’s Hill Dickinson Stadium, the Stadium of Light, Sunderland and the Amex in Brighton, with hugely positive reaction from fans (and from the clubs and their caterers!)
- Proven queue reduction for pre-match and half-time drinks following the introduction of an EBar self-serve Beerwall.
- Consistently high-quality pints poured from our self-serve Beerwall installations all day long thanks to EBar’s patented pressure pour and exceptional high-grade component reliability and precision
- Repeat purchase propensity increases when fans experience our frictionless order>pay>pour and enjoy a keg-fresh pint
“Simply put, if the club ever get rid of these, I’ll burn my season ticket!“
Premier League fan
Installing Your Beerwall
Plan, build and install a self-serve Beerwall in 3-4 weeks with help at every step from our expert team. We work with your venue manager, your brewery, and other relevant parties such as architects to:
- Identify potential installation locations
- Plan all aspects of the required rebuilding work
- Coordinate cellar plan with your brewery
- Design and implement custom branding to suit your business and the specifics of your Beerwall’s situation
Beerwall’s compact footprint means even small areas of unproductive space can be used to drive incremental sales. We converted an unused betting kiosk with floor area of just 4x1m into a dual Beerwall unit and micro-cellar that served 400 pints in its first game.
Our Beerwall package includes training your venue’s bar staff so they can oversee its operation. In addition, EBar staff are on-site to assist during your Beerwall’s initial events and our maintenance plan provides you exceptional service levels and remote support. Read more about EBar’s customer support.
Full integration into your catering offer:
- Customise the Beerwall frontage with your club or drink sponsor branding. Or use our high-impact and generic designs on the font facing panels. Beerwall livery can be applied as magnetic strips or vinyl wraps and we provide precision design specs for producing
- Fast Pour Pints Here; add messaging on Beerwall real estate to grab attention of passing fans.
- ePOS Integration; EBar can also synch with your venue’s ePOS system and so feed into your consolidated drink and catering reports
Beerwalls are mobile too!
Want to own your own self-serve Beerwall, but retain the flexibility to deploy it in different places? That’s where our Mobile Beerwall comes in.
FAQs about Beerwall
As soon as fans realise that Beerwalls are quick, easy to use and serve great pints they adopt this technology very quickly. Fans may be worried about using them for the first time so there are always staff on hand to assist. Once they’ve tried the Beerwalls they will keep coming back!
Beerwalls must always be manned to ensure compliance with alcohol licensing requirements but 1 member of staff can supervise up to 6 Beerwall units. We will be ready to incorporate digital and AI age verification technologies when these are approved by local authorities.
Less than you may think. Contact us to find out. We operate a unique commercial model that ensures we are totally aligned with your success. We sell the EBars at cost and we charge a small commission fee on every pint sold so that we only make money when the EBars are pouring.
Every Beerwall installation is customised for your venue and the available space, so pricing is bespoke to your needs. Get in touch with our commercial team; we can arrange a demo so you can see Beerwall in action and develop a custom sales forecast and cost estimate for your venue and its events.
Yes, the EBar team will provide in-venue hands-on training for your staff. In addition, we will provide remote training support, operation documentation and explainer videos that cover all aspects of setting-up and running. Our Beerwall system is relatively simple to manage but you should select staff who are already reasonably confident in changing kegs and beer gas.
Self-service automation is a new concept for the industry, so we offer an all-inclusive monthly maintenance plan for Beerwall that ensures our customers have complete peace of mind when they invest in a Beerwall. This plan covers all parts and labour (with the exception of deliberate damage). We will show your staff how to perform routine beer line cleaning. Beerwalls are connected devices so our engineers monitor performance remotely and will contact the venue if they spot any issues.
We give our clients secure access to a Dashboard that gives you real time and historical sales data from each Beerwall unit. You can view real time sales rate reports and if you decide that you want to change a product ‘on the fly’ you can do this in a matter of minutes. We can grant HQ staff access to view all the Beerwalls installed across their estate.
It depends on whether there is likely to be any building work involved. The quickest Beerwall installation is the conversion of an existing kiosk – this could be completed in as little as 4 weeks. Installation takes longer if our customers need to complete building work, for example cutting an opening in a wall to mount the Beerwall. This is a great option if you want to turn unused wall space into a high-capacity bar area and it’s even easier if there’s an existing cellar on the other side of the wall. We will come to your site to measure up and agree an installation plan.
The venue (or its brewery partner) will need to supply an in-line cooler and a supply of compressed air. It will also need to provide power and connectivity to the site. We will fit the card payment device that you supply.
You can get as creative as you want! Beerwalls are typically installed flush with your wall so your branding will extend as high and wide as you like. You might create your customised look with printed Foamex or diabond panels. The Beerwall units themselves are made of steel so you can use printed magnetic vinyl to create a fully integrated look. You will need to include ‘Fast Pour’ signage that tells your customers what’s happening and what brands are being served. This can be printed or a more dynamic option is to mount a TV monitor above the Beerwall that can display your branding and messaging.
Beer tanks can be the most efficient solution in terms of reducing waste and cellar staff effort, but it’s not always the right one. It depends on your venue and the volumes of product that you sell. Tanks are great for shifting large volumes of core products but you may offer a wide range of beers and ciders, in which case you may favour kegs over tanks. The key issue with a tank is to choose a size that will be emptied before it goes out of date. Tanks are less appealing if there are long gaps between your events.