Nick Beeson
Managing Director and co-founder of EBar
EBar’s partners Sodexo Live! were recently awarded the Innovation Award at The Caterer’s Foodservice Cateys 2024, in recognition of their work transforming catering provision at Brighton & Hove Albion Football Club.
The Cateys recognise caterers who go the extra mile in contract catering to be at the forefront of the sector and wow their guests.
At Brighton’s home ground, the Amex Stadium, Sodexo introduced several innovations to improve customer experience – one of which was the installation of an EBar Beerwall.
Beerwall is the permanently installed version of our mobile EBar solution, letting fans order, pay, and pour two pints per EBar unit inside 30 seconds. Installing the Beerwall at Brighton has enabled Sodexo to serve more fans in less time. And, thanks to EBar’s patented pressure pour technology, fans are served consistently perfect pints.
At the Amex Stadium, Brighton’s 2-unit Beerwall has, along with Sodexo’s other innovations, driven significant increases in catering revenues and positive fan sentiment. As one of the judges put it, “This is the future and it will transform the customer experience.”
EBar is proud to have been a part of this success, and we look forward to working with more venues and organisations as we roll out Beerwalls across the country.
Find out more about Beerwalls and our mobile EBar solution, and contact us for further information and to discuss your business needs.